Joseph Pine is co-founder of Strategic Horizons, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
Tom Peters rightly called Pine and Jim Gilmore's book "The Experience Economy" a "brilliant, absolutely original book." Now published in eleven languages, it continues to find new readers across myriad industries as businesses find their goods and services commoditized and customers increasingly spending their time and money on experiences-memorable events that engage them in an inherently personal way.
Pine and Gilmore's most recent book, "Authenticity: What Consumers Really Want", contends that businesses must learn to manage authenticity as a distinct business discipline. Indeed, in an ever more commercialized, intentionally staged, and technologically mediated world, people today want the real from the genuine - not the fake from some phony.
Time magazine dubbed the core of Pine and Gilmore's thinking as "synthetic authenticity" and included it among its covers story featuring "ten ideas that are changing the world". He is frequently quoted in Forbes Magazine, The New York Times, Wired, Business 2.0, USA Today, Investor's Business Daily, ABC News, Good Morning America, Fortune, BusinessWeek and Industry Week, among others.
Pine is a visiting scholar at the MIT's Design Lab, member of the editorial boards of Strategy & Leadership and Strategic Direction, honorary editor of the International Journal of Mass Customization, and senior fellow at both the Design Futures Council and the European Centre for the Experience Economy - which he co-founded.
Joe Pine has written numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, Strategy & Leadership and the IBM Systems Journal, among many others. He used to teach at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School.