"For over 41 years, I have been helping people grow their business and expand their life by teaching them to rethink their work, their relationships and themselves. I show them how to master their craft as well as their lives.”
Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the CEO of Cathcart Institute, Inc. (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. He was recently appointed as the first Entrepreneur in Residence by California Lutheran University’s School of Management. Jim’s four decades of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are plus The Self Motivation Handbook, 336 ways to do what needs to be done. The Acorn Principle achieved international best-seller status. In fact, in the USA it became the nation’s #2 best-selling e-book, second only to Stephen King. As the author of 18 books, a popular Blog and scores of recorded programs, Jim’s students number in the hundreds of thousands.
A Sales & Marketing Pioneer: Inducted into the Sales & Marketing Hall of Fame in December of 2012, Jim Cathcart is the man who popularized the term “Relationship Selling.” He has been selected as a Top Influencer in Sales and Marketing for each of the past 5 years. Relationship Selling™ is also the primary course in the Cathcart Online Academy.
Admired by His Peers: He's considered one of the world's leading professional speakers and business authors. He regularly coaches others in building their speaking career. He has presented over 3,000 speeches in every US state and around the world. Jim Cathcart is one of only 5 speakers in the world who hold all of the following honors: past president of the National Speakers Association (NSA), recipient of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a 29-year member of the exclusive Speakers Roundtable (20 of the world's top speakers) and recipient of the Golden Gavel Award from Toastmasters International. In August of 2008 he was inducted as one of the "Legends of the Speaking Profession." In 2015-16-17 he was selected as one of the Top 25 Speakers (out of 1,300) through an online survey of 27,000 business people.
Personal: When he’s not on camera or on a platform you will find Jim running the Santa Monica mountain trails, riding a motorcycle or playing guitar and singing in nightclubs. He’s committed to living life fully and helping others do likewise.