Dan Ariely is today's most popular voice on behavioral economics. He is the best-selling author of three of today's most compelling books on the subject including Predictably Irrational, The Upside of Irrationality and The Honest Truth about Dishonesty.
His immersive introduction to irrationality took place as he overcame injuries sustained in an explosion. During a range of treatments in the burn department he faced a variety of irrational behaviors that were immensely painful and persistent. He began researching ways to better deliver painful and unavoidable treatments to patients.
Ariely became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns.
After using his knowledge of decision-making and behavioral economics to convince his girlfriend to marry him, Ariely realized that understanding decision-making can help anyone in their daily life.
Irrationally Yours, Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, the movie Dishonesty and the card game Irrational Game are his attempt to describe his research findings in non-academic terms, so that more people will discover the excitement of behavioral economics and use some of the insights to enrich their own lives.
As a behavioral economist, Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His inter-ests span a wide range of daily behaviors. His experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wis-dom.
The James B. Duke Professor of Behavioral Economics at Duke University, Ariely's re-search has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act - and why they act - in all kinds of business and economic environments, and what this means for business innovation, strat-egy, marketing and pricing.
Dan's recent book, The Honest Truth about Dishonesty: How We Lie to Everyone - Espe-cially Ourselves, is a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves. In it he explores how unethi-cal behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. He also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives.
He publishes widely in the leading scholarly journals in economics, psychology, and busi-ness. His work has been featured in a variety of media including The New York Times, Wall Street Journal, The Washington Post, The Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and he was interviewed for ABC's 20/20.
As a speaker, Ariely has a natural and unique talent for turning his research into vignettes that are fun, relevant and engaging, and for delivering the results in a genuinely charming, original, and often comical way.
Ariely received a Ph.D. in marketing from Duke University, a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a B.A. in psychology from Tel Aviv University.