Alexandra is a visionary entrepreneur and investor who has distinguished herself with a string of digital enterprises that have delighted consumers and disrupted industries. One of the founders of the ecommerce pioneer Gilt, Alexandra has thrived at the leading edge of digital, with recent successes in the on-demand economy, artificial intelligence and machine learning. She’s advised scores of new and developing businesses, served on the boards of public and private companies.
Together with Co-Founder Lisa Myers, Alexandra is building a $100M growth equity fund and leveraging her trailblazing experience and extensive network to support extraordinary entrepreneurs in consumer/techsumer.
Most recently, Alexandra was SVP, Consumer Strategy and Innovation for Allergan, responsible for launching consumer-focused digital properties that transformed how the company markets its medical aesthetics portfolio, including BOTOX and Juvederm.
Earlier, Alexandra partnered with serial entrepreneur J. Michael Cline on 2 ventures that brought AI and machine learning to fashion. The first DRESR, an AI-powered app that helped consumers supplement their wardrobes, was acquired by Google before launch. The other Fitz, a fashion styling business, was acquired by Tradesy.
Alexandra was Co-Founder, CEO, and Board Director of GLAMSQUAD, an Uber-style business that provides in-home hair, makeup, and nail services in New York, Los Angeles, and Miami.
She began her career in Investment Banking at Merrill Lynch, and worked at Louis Vuitton North America and Bulgari before creating Gilt, the etailer that transformed online shopping with the flashsale model. As Gilt’s Co-Founder and Chief Merchandising Officer, Alexandra helped create the winning strategy that defined the Gilt user experience. She also co-wrote a New York Times bestseller on the company’s meteoric and much-imitated trajectory. Gilt was acquired by Hudson's Bay Company in 2016.
Alexandra is a board director at KDC/ONE, a global beauty manufacturer. She has also served as a director at Corelle Brands and Perry Ellis International (Nasdaq: PERY). She has also been active in the venture capital community, with investment and/or advisory roles at Forerunner Ventures, Montage Ventures, Female Founders Fund and The Fund.
Alexandra is a double H – Harvard B.A. and MBA. She has been featured in scores of major media outlets, received many prominent awards, and given 100+ keynotes. A native New Yorker, Alexandra now lives among her Cuban roots in Miami and speaks five languages.
