James Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing.
Tom Peters rightly called Gilmore and Joe Pine's book "The Experience Economy" a "brilliant, absolutely original book." Now published in eleven languages, it continues to find new readers across myriad industries as businesses find their goods and services commoditized and customers increasingly spending their time and money on experiences-memorable events that engage them in an inherently personal way.
Gilmore and Pine's most recent book, "Authenticity: What Consumers Really Want", contends that businesses must learn to manage authenticity as a distinct business discipline. Indeed, in an ever more commercialized, intentionally staged, and technologically mediated world, people today want the real from the genuine - not the fake from some phony.
Time magazine dubbed the core of Gilmore and Pine's thinking as "synthetic authenticity" and included it among its covers story featuring "ten ideas that are changing the world". Gilmore has been described as a "professional observer," sought by enterprises around the globe for his expertise in conceiving and designing new ways of adding value to their economic offerings.
Gilmore's ideas have been featured in numerous articles on business strategy and innovation for such publications as the Harvard Business Review, The Wall Street Journal, and Investor's Business Daily - among others.
Gilmore is a graduate of the Wharton School of the University of Pennsylvania. He is a frequent keynote speaker, as well as workshop facilitator and executive coach; a number of professional societies, trade associations and individual companies engage him to help design their overall meetings and events.
