HiCue Speakers | Bruce Turkel, Speaker

Bruce Turkel, professional Speaker at HiCue Speakers. Check out the speeches, biography, books and videos of Bruce Turkel.

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Bruce Turkel, Speaker
  • Innovation and Creativity.
  • Marketing, Advertising and Branding.

    Bruce Turkel

    Leading Authority on Brand Management


    What drew Bruce Turkel, one of advertising's most original and multi-faceted minds, to the industry in the first place? Simple: "I don't play harmonica all that well." - he once said.

    Born and raised on Miami Beach (which was like being in Flipper), Bruce Turkel studied design at the University of Florida (which was like being in Animal House) and began his advertising career in New York (which was like being in Brazil - the movie, not the country).

    But preferring a tan to an ulcer, Bruce returned to South Florida where he served time at several agencies before starting the award winning design and advertising firm Turkel. Built on the belief that advertising should be well-designed, simple and fun, the company continues to break new ground with innovative work honored by Communication Arts, the Art Directors' Club of New York, and Clio.

    Under Bruce's guidance, Turkel has created wildly effective campaigns for its clients, including Miami tourism, Discovery Channel, Partnership for a Drug-Free America, HBO Latin America, Peabody Hotels, Kissimmee Convention & Visitors Bureau, Canyon Ranch Living and Sol Meliá Hotels & Resorts.


    7 Steps to Building Brand Value

    Learn seven simple steps to building, maintaining, and communicating a great brand. Bruce Turkel provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Add significant value to your products by making them more valuable to your customers.

    Defining Your Brand Essence

    BMW defines its brand essence with four words. Nike, General Electric and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: "Hope" and "Change." In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

    The Keys to Innovation

    Hidden In Plain Sight, Content vs. Context, Non-Linear Thinking and the true definition of WTF are just a few of the concepts explored and explained in this irreverent but very practical talk. Bruce Turkel looks at innovation in a whole new way that will have the audience slapping their heads and thinking, "Why didn't I see it like that before?"


    Brain Darts


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