Andreas Weigend is a leading behavioral marketing expert. His career as a scientist, data strategist and quantitative methods innovator has enabled him to bridge the gap between industry and academia.
As the Chief Scientist of Amazon.com, he developed data mining techniques including session-based marketing, and designed applications ranging from heuristic cross-selling to customer network and lifecycle analysis. Weigend currently teaches the graduate course Data Mining and Electronic Commerce at Stanford University.
"My expertise is in social and mobile technologies and in consumer behavior: I study people and the data they create. In today's increasingly digitized world, consumers are sharing data in unprecedented ways. This Social Data Revolution represents a deep shift in how people make purchasing decisions."
"I advise companies that want to embrace this new reality of social data. Together, we design interactive platforms and real-time systems, empowering them and their customers to make better choices. Previously, as the Chief Scientist of Amazon.com, I helped to build the customer-centric, measurement-focused culture that has become central to Amazon's success."
"I lecture at Stanford University on social data and e-commerce, and direct the Social Data Lab. I also share my insights on the untapped power of data at company events and top conferences around the globe. I received my Ph.D in Physics from Stanford University."
"My goal is to guide my clients through the evolving landscape of consumer behavior and data to identify new business opportunities. The results of my work changes the way business leaders perceive the value of data and the future of relationships."
"Through workshops and corporate seminars I help my clients define user-centric metrics of engagement, and invent incentives that inspire users to create and share. I take pride in the co-creation of innovative products and business models, anchored on a solid data strategy."
"I teach the course The Social Data Revolution: Data Mining and Electronic Commerce at Stanford University, and the executive MBA course The Digital Networked Economy at Tsinghua University."
"My courses focus on how the data people generate by interacting with each other and with the world can be used for better decisions about how to spend attention, money and social capital. I bring my broad industry experience into the classroom, exploring real-world scenarios."
"In 2010, I gave the keynote at the World Innovation Forum, sharing the stage with marketing guru Seth Godin and business strategist Michael Porter. I also spoke at the World Marketing Forum, with Phil Kotler and Martin Lindstrom. I like to challenge the audience to help them see the amazing possibilities the social data revolution has for people, business, and society. I also speak at corporate events at companies such as Best Buy, Google, IBM and Volkswagen."
