Rick Barrera is a widely acclaimed marketing consultant and author, known throughout the Fortune 500 companies for his extraordinary ability and unique approach to brand-building.
Rick Barrera has helped hundreds of companies to redesign their systems and implement a holistic approach to serving customers. His ideas on marketing strategies and customer service have been applied by breakthrough brands like Hummer, TiVo and Google, among many others.
It's an old cliché in business that smart companies underpromise and overdeliver, but in today's crowded market that's a one way ticket to oblivion. In his best-selling book "Overpromise and Overdeliver" (2004), Rick demonstrates how an increasing number of cutting-edge firms are building brands in record time.
Drawing on more than 20 years of "in the trenches" experience, Rick Barrera sheds new light on how brands are really built and offers powerful easy-to-apply lessons for anyone who wants to create unshakable customer loyalty.
Overpromise and Overdeliver
This presentation is essential for any company that wants to stand out from competitors while leading their industry in growth and profit. Rick demonstrates how to differentiate brands and customer service by designing and managing the appropriate blend of products, systems and human interactions.
This presentation underscores the necessity for companies to redesign their systems and processes to permit flexibility, innovation and speed. Audiences will learn practical and action-oriented steps to capitalize on key trends driving the future of management, marketing, sales and customer service.
Rethinking Customer Service
As we hurtle along technological pathways in our quest to do more and do it faster, we run the risk of becoming "faceless" to our customers. While we revel our digitalization, we must also redesign our organizations to ensure that customers continue to have access to gratifying human interaction. Rick delineates what companies must do to win and keep customers in a hyper competitive marketplace.