Ori Brafman, New York Times and Wall Street Journal best-selling author and entrepreneur, specializes in new and remarkable ways of looking at business and leadership.
Ori has been a lifelong entrepreneur in business, government, and the nonprofit sector. His projects include launching healthy fast food restaurants and leading political and advocacy campaigns. In 2001 he co-founded a network of more than 1.000 CEOs working for peace and economic development projects, supported by the likes of venture capitalist John Doerr and the Ford Foundation.
His first book "The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations" (2006) focuses at new organizational and business models applied to "leaderless" companies such as Wikipedia, Craigslist, and the original Napster. "As a result of reading Mr. Brafman's book I proposed ten action points for my organization" - said Klaus Schwab, founder and Executive Chairman of the World Economic Forum.
Continuing his discovery of unlikely connections, Ori teamed up with his brother Rom Brafman to tackle decision-making, hiring, marketing, employee motivation and group dynamics. This exploration led to his second book "Sway: The Irresistible Pull of Irrational Behavior" (2008).
"Sway" draws on cutting-edge research to reveal dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the "chameleon effect" (our tendency to take on characteristics that have been arbitrarily assigned to us).
Ori holds a BA in Peace and Conflict Studies from University of California, Berkley, and an MBA from Stanford University's Graduate School of Business. He has made appearances on ABC, BBC, Wall Street Journal, Fox News and CSPAN. His client list includes Microsoft, Amazon.com, Televisa, Stanford Business School, Harvard Business School, among others.