HiCue Speakers | Kevin Roberts, Speaker

Kevin Roberts, professional Speaker at HiCue Speakers. Check out the speeches, biography, books and videos of Kevin Roberts.

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Kevin Roberts, Speaker
    Topics
  • Innovation and Creativity.
  • Marketing, Advertising and Branding.

    Kevin Roberts

    CEO of Saatchi & Saatchi Worldwide

    Profile

    Kevin Roberts is the New York based CEO of Saatchi & Saatchi Worldwide, one of the world's leading creative organizations with a team of 6000 people across 86 countries.

    Born and educated in Lancaster (England), Roberts began his career working with iconic London fashion house Mary Quant. He worked as a senior marketing executive for Gillette and Procter & Gamble, CEO of Pepsi-Cola Middle East, CEO of Pepsi-Cola Canada, and COO of Lion Nathan in Auckland (New Zealand) before joining Saatchi & Saatchi Worldwide as CEO in 1997.

    Under Robert's leadership the company has grown revenue year by year, achieved record financial performance and outstanding creative success at the Cannes International Advertising Festival - consistently placing in the top three networks worldwide. Clients of Saatchi & Saatchi include 50 of the world's most valuable global brands including Procter & Gamble, Toyota, Lexus, General Mills, Visa International, JC Penney and Novartis.

    Roberts is the author of best-seller "Lovemarks: The Future beyond Brands", a ground-breaking business book published in 18 languages that shows how emotion can inspire businesses and brands to deliver sustainable value. He's also author of "Sisomo: The Future on Screen", "The Lovemarks Effect: Winning in the Consumer Revolution", and co-author of "Peak Performance: Business Lessons from the World's Top Sporting Organizations".

    Roberts is an honorary Professor at Lancaster University and the University of Auckland, and holds honorary doctorates by Lancaster University, the University of Waikato and the University of Geneva. From 2001 to 2009 he was CEO in residence at Cambridge University's Judge Business School.

    Roberts has an international reputation for an uncompromisingly inspirational leadership style and an extraordinary ability to generate ideas and emotional connections that accelerate value. He is married to Rowena Roberts and has two daughters and two sons.

    Programs

    Lovemarks

    First we had trademarks, then we had brands. That was last century. The concept of Lovemarks is that businesses and consumers can aspire to something more than a world full of homogenous brands and branding. Lovemarks are owned by consumers - take a brand away and people will find a replacement, take someone's personal Lovemark away from them and they will protest its absence.

    The key elements to the creation of a Lovemark are Mystery, Sensuality and Intimacy. Mystery encourages great stories and a connection of past, present and future, the use of symbols and icons and the ability to tap into dreams. Sensuality plays to the portals of emotion - sight, sound, touch, smell and taste. Intimacy draws on commitment, passion and empathy.

    Publications

    Lovemarks The Lovemarks Effect Sisomo
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