Jonathan Salem is co-host of a popular podcast on the latest opportunities and pitfalls of social media, and is regularly quoted on what works and what doesn't in brand marketing.
He is the author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs", which distilled cases from 500+ companies worldwide to deliver contrarian brand and marketing forecasts. Jonathan also writes a twice-weekly column on brands and technology for InformationWeek, a bi-weekly column on leadership for Advertising Age, and a monthly column for Sweden's Dagens Media.
For more than a decade he has partnered with experts in 6 major markets worldwide to serve clients in Europe, Asia and North America. Jonathan draws on his experience running public affairs for brands like Nissan and Limited Brands, and possesses a unique perspective on what's truly new and viable.