Jan Carlzon rapidly turned the Scandinavian Airlines Group into a money-maker and customer favorite when he took the helm in 1981 putting the customer first.
Jan joined Vingresor in 1967, one of Europe's largest tour operators, becoming President of the company in 1974. After taking the reins at the loss making Swedish domestic airline Linjeflyg, he returned the company to profit in 1978 before moving to the Scandinavian Airlines Group as President and CEO in 1981.
Jan left the Scandinavian Airlines Group in 1993 to become Chairman, CEO and part-owner of Transpool AB, an integrated leisure, travel and airline company. He is also co-founder of customer-driven telecommunications company NETnet, which has successfully been introduced throughout Europe. Through Ledstiernan AB, where he is the Chairman and senior partner, he is directly or indirectly involved in more than a dozen new ventures within the IT sector.
A market oriented-innovator, Jan uses his considerable experience as a corporate leader to educate decision makers from all fields concerned about customer service. He explains how he turned around 3 companies by giving top priority to customer needs. He demonstrates about the importance of strategic leadership, leadership development and service management in customer-driven organizations.
Jan holds honorary doctorates from Pepperdine University in California and Pacific Lutheran in Washington. He is a commander with Star of the Royal Norwegian order of Merit and was awarded H.M. the King of Sweden's Medal of the 12th Dimension with the ribbon of the order of the Seraphim.
Jan frequently speaks at leading conferences around the globe and he is highly sought-after by corporations eager to benefit from his expertise in improving company performance through better customer relations.