HiCue Speakers | Howard Putnam, Speaker

Howard Putnam, professional Speaker at HiCue Speakers. Check out the speeches, biography, books and videos of Howard Putnam.

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Howard Putnam, Speaker
  • Customer Service.
  • Corporate Culture.
  • Leadership and Ethics.
  • Organizational Transformation.
  • Listed with permission of International Speakers Bureau

    Howard Putnam

    President of Southwestern Airlines (1978 - 1981)


    Howard led the visioning process behind the "fun" culture and excellent customer service that Southwest Airlines is still known for today. Southwest has been profitable in every quarter for over 25 years.

    He held thirteen different positions in sales, services and staff assignments in several cities before being named Group Vice President of Marketing for United Airlines, the world's largest airline, in 1976.

    In 1978 he was recruited to become President and CEO of fledgling Southwest Airlines in Dallas, Texas. While at Southwest, Howard and his team tripled the revenues and tripled profitability in three years. They also successfully guided Southwest through airline deregulation and Southwest was the first air carrier to order the Boeing 737-300, which later became the largest selling aircraft ever for Boeing.

    In 1981 he was recruited by the board of directors of Braniff International to come aboard as CEO to save and restructure the financially failing airline. Howard was the first airline CEO to successfully take a major carrier into, through and out of chapter 11 bankruptcy. Braniff flew again in 1984.

    Howard is the author of "The Winds of Turbulence" on leadership and ethics. Harvard University wrote a case study on his experiences at Braniff, "The Ethics of Bankruptcy", as a model as to how to handle stakeholders in crisis.

    Howard is also a founding faculty member and advisory board member of Mentoru.com, an online education and mentoring site, and co-founder and Chairman of AIR, a commercial airline seat refurbishment company.


    Successful Strategies Through Turbulence

    Leaders must have a clear and concise vision if they want their organizations to survive and thrive through turbulence. A clear understanding of what business you are really in is critical. Cultures can then be developed to support the vision and business. Howard shares his principles of leadership and outlines key strategies to navigate turbulence successfully.

    Creating a Culture and Process for Ideas to Hatch

    Innovation occurs in organizations that embrace a culture for risk taking and idea implementation. Howard Putnam proved this philosophy works when he was CEO of Southwest Airlines. He positioned and organized Southwest for growth and profitability utilizing a very flat management structure with decision making and idea development imbedded in everyone's job scope and responsibility. Brands develop when people thrive in the vision and experience.

    Transforming Organizations Successfully & Profitably

    Many organizations are out of alignment in the current turbulent environment. Their design is outdated with bureaucracy and a hierarchy that is expensive and inefficient. Howard Putnam will show you how to transform your business into a "flow state" organization that is focused, nimble, flexible, cost effective and able to utilize the "stages of turbulence", which he will identify for you to take advantage of being in a change state.

    Hiring Attitudes & Developing Their Skills

    Successful organizations that are in business for the long term place their people first if they want sustained bottom line improvement. Howard Putnam led the visioning process at Southwest Airlines in which a key element was the culture, putting their people first and matching attitudes with the culture. He will share behind the scenes looks on how this was accomplished with great stories, humor and concrete ideas and suggestions.

    Are You Really the Person Your Dog Thinks You Are?

    Organizations cannot ignore the need for proactive efforts to ingrain honesty, integrity and trust at every level. Today's environment requires ethical leaders, if they want their businesses to survive and grow. Howard Putnam will share his character-building experience of taking a major airline through chapter 11 bankruptcy successfully and offer a flight plan for you to implement in your organization.

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