Considered the world's greatest dealmaker, Herb Cohen has been a practicing negotiator for the past four decades, intimately involved in some of the world's headline dramas.
Cohen is internationally renowned as someone who can articulate and explain the complexities of selling and negotiations - from hostile corporate takeovers to hostage negotiations.
While serving as an advisor to Presidents Jimmy Carter and Ronald Reagan on combating terrorism, Cohen was involved in the Iranian hostage crisis and credited with helping to shape the U.S government's response to both the hijacking of TWA Flight 847 and the seizure by terrorists of the Italian cruise ship Achille Lauro. More recently, the White House has sought his input and advice on a myriad of problems, from domestic political strategy to the plague of international terrorism.
His book "You Can Negotiate Anything" was on The New York Times best-seller list for 39 weeks, was translated into several languages and sold two and a half million copies. His latest book, "Negotiate This!", is a new, entertaining and indispensable look at the art and practice of negotiating beyond the business world. In a self-deprecating, often hilarious manner, Cohen provides tools to negotiate with everyone from teenagers to clients or customers.
Cohen's insights and humorous view of world events have appeared in many national and international publications, and he has been the subject of articles in TIME, People, The Economist, The New Yorker, Newsweek, Rolling Stone and Fortune Small Business. Even Playboy called him the "world's best negotiator." He's also been guest on the Tonight Show, Good Morning America, Nightline and the Larry King television and radio programs.
Bringing his vast knowledge and unique negotiating experiences to the podium, Cohen teaches audiences powerful yet subtle negotiating techniques to help in every business, career or relationship. With humor and dramatic flair, he presents serious situations in an entertaining and useful way.